Start Learning Modern Calligraphy NOW With Modern Calligraphy Foundations

Start Learning Modern Calligraphy NOW with Modern Calligraphy Foundations!

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Hi, I'm Jane... award-winning modern calligraphy and engraving artist based in rural Oxfordshire.

I offer modern calligraphy classes both in-person and online. My passion for calligraphy and its wellbeing benefits mean that my workshops and courses provide an excellent opportunity to unwind while trying something new at the same time. My creative coaching workshops are a perfect for corporate teams to develop outside-the-box thinking.

I also work with both private and corporate clients to create stunning, personalised pieces for a range of occasions. From brand activation and PR events to corporate gifting and live calligraphy and engraving at private celebrations,

Get in touch today to discuss how I can help elevate your next project or event with my modern calligraphy and engraving services.

Jane Morton Driscoll, The Oxford Calligrapher

The Oxford Calligrapher

The Oxford Calligrapher is a Small Business Sunday Winner!

I'm delighted to announce that The Oxford Calligrapher has won the coveted award of Small Business Sunday Winner. I was recently presented with my certificate by former Dragon, retail entrepreneur and #SBS founder, Theo Paphitis.

The Oxford Calligrapher is now one of 4500 small businesses that Theo has personally chosen to be part of his community since 2010. He chooses 6 winners every Monday who have pitched their business on a Sunday evening Bia Instagram or X (Formerly Twitter). I was lucky enough to become a winner on my first pitch, where for many it takes a number of attempts to be chosen! It's a real honour to be recognised for the passion and hard work I put into bringing calligraphy joy to as many people as I can.


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Why Is Niching Down Vital for the Success of Your Modern Calligraphy Business?

April 29, 20243 min read

Why Is Niching Down Vital for the Success of Your Modern Calligraphy Business?


In the growing world of modern calligraphy, finding your niche might just be the secret ingredient to turning your passion into a thriving enterprise. But why box yourself into a niche? Well, it’s not about limiting yourself; it’s about becoming the big fish in a smaller pond.

Here is some reasons why niching your modern calligraphy business is such a great idea:

1. Clarifying Your Brand Identity

Let’s talk branding. When you niche down, you're not just another calligrapher; you become the calligrapher for [insert your niche here]. Whether that's lavish wedding invites or snazzy wine labels, a clear brand identity makes you memorable. It’s the difference between being just another scribbler and being the one whose quill everyone wants to wield.

2. Attracting the Right Customers

With a niche, you're not casting a wide net and hoping for the best. You’re using a spear to precisely target the fish you want. The result? Better customers, fewer tire-kickers, and more people who appreciate the fine line between an 'R' that’s just right and one that’s spectacularly swoopy. You'll see better conversion rates and customers who actually dig what you do—because it's exactly what they've been searching for.

3. Reducing Competition

Stepping into a niche effectively shrinks the number of rivals vying for your spot. It’s like leaving the bustling streets of London for the quiet of the countryside; suddenly, you can hear yourself think and there’s less jostling for space. This is your chance to stand out without having to shout louder or lower your prices to bargain-bin levels.

4. Enhancing Expertise and Authority

Niching helps you become an expert rather than a jack-of-all-trades (and master of none). By focusing on a specific style or market, you can hone your skills to razor-sharp precision. It’s like choosing to be a sniper in a world of spray-and-pray. Before you know it, you’re not just a calligrapher; you’re an authority, and that’s when doors start swinging open.

5. Streamlining Marketing Efforts

When you know whom you’re talking to, you know what to say and how to say it. Your marketing becomes as targeted as a Cupid’s arrow. No more wasting pounds on broad, scattergun marketing strategies. It’s all about getting the right message to the right people, and suddenly, your advertising budget is actually doing something useful.

6. Facilitating Product and Service Development

Understanding your niche allows you to develop products and services that hit the mark. You can create offerings that resonate well with your audience because you know exactly what makes them tick (or what makes them pick up their phone to place an order). It’s about serving up the perfect platter of calligraphic delights that your audience can’t resist.

Wrapping It Up

Niching might seem like putting all your eggs in one basket, but it’s really about choosing a basket you can weave better than anyone else. It’s your path to becoming a recognised name, reducing the melee of competition, and actually enjoying what you do because you’re doing what suits you best.

So, take a moment to consider—what’s your niche going to be? Dive deep, find your passion within your passion, and let’s turn that into your unique selling point. Here’s to finding your niche and making it rich!

Interested in finding your niche and building a thriving calligraphy business?

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